Job Description

Overview UpGuard is scaling its AI-driven cybersecurity platform to process billions of risk signals daily. We build the Cyber Risk Posture Management (CRPM) platform that security teams love by integrating security ratings, threat intel, and AI-driven capabilities. Our Marketing team spans Product Marketing, Demand Gen, Marketing Ops, Content Marketing, SEO, Community, Design, and Video. Our vision is to become a leader in Cyber VRM and Attack Surface Management by providing a best-in-class SaaS platform for managing third-party risk and external attack surfaces. Role context: As our Social Media Manager, you will be the primary voice of UpGuard across the digital landscape within our Demand Gen functions. Reporting to the Director of Brand & Content, you will direct and execute our presence on LinkedIn, X, Instagram, and YouTube. You will bridge our technical product capabilities with our brand identity, establishing UpGuard as a trusted thought leader. You will collaborate cross-functionally with Campaigns, Product, and Design to ensure social strategy supports the broader marketing engine. This is a high-visibility role where creativity and data-driven insights directly impact UpGuard's global brand authority. Responsibilities Lead Multichannel Strategy: Develop and execute a comprehensive social media roadmap across LinkedIn, YouTube, Instagram, and X, with a focus on high-growth strategies for core professional channels (LinkedIn and YouTube). Editorial Narrative: Own the master social media calendar to ensure cohesive, high-signal content across channels; align product updates, thought leadership, and culture stories into a unified brand experience. AI-Ready Distribution: Collaborate with the creative team to optimize video content, transcripts, articles, and metadata for AI-driven search visibility. Employee Advocacy: Build and manage an employee advocacy program to empower internal experts and amplify brand reach through authentic voices. Product Campaigns: Partner with Product Marketing and Campaign Managers to translate complex product launches and updates into high-performing social campaigns. Social Proof Engine: Lead the social proof program, coordinating with PMMs, Content, and Video teams to oversee production and distribution. Performance Optimization: Monitor KPIs and use data-driven insights to refine content strategy and maximize organic reach. Content Production Oversight: Work with Design and Video teams to produce high-quality visual assets, from short-form clips to long-form educational series. Industry Trends: Stay ahead of social media algorithms, emerging platforms, and cybersecurity news to keep UpGuard at the forefront of conversations. Qualifications B2B Social Expertise: 4+ years of professional experience managing social media for a high-growth SaaS or technology company. Editorial & Narrative Mastery: Ability to maintain a master editorial calendar that synthesizes marketing streams into a cohesive narrative for a sophisticated technical audience. Project Coordination: Proven experience acting as the connective tissue between Campaign, Content, Video, and Product teams. Communication Skills: Strong ability to write clear, authoritative, and engaging copy in short form. Advocacy & Humanization: Experience building or scaling employee advocacy programs that leverage internal experts to build brand authority and trust. Data-Driven: Proficiency in social analytics tools and translating metrics into actionable growth strategies. Creative Vision: Strong eye for visual storytelling and experience briefing creation teams on social-first assets. AI & SEO Fluency: Understanding of optimizing social metadata, transcripts, and long-form posts to influence AI search engines and LLM citations. Strategic Thinking: Ability to align social activities with broader business objectives and marketing campaigns. Collaborative Spirit: Experience working across multiple departments in a fast-paced, remote environment. Additional Qualifications B2B SaaS & Tech Literacy: Ability to quickly grasp complex technical products and translate them into high-signal content for professional audiences. Platform Specialization: Knowledge of LinkedIn algorithm and YouTube SEO; experience with social platforms for AI-enabled optimization. Video Proficiency: Experience with basic video editing or producing YouTube-focused content. Global Perspective: Experience managing social accounts for a global brand across time zones and regions. What's in it for you? Monthly Lifestyle subsidy for financial, physical, and mental well-being. WFH setup allowance to establish a productive work environment within the first 3 months. $1,500 USD annual Learning & Development allowance for career development. Annual leave: PTO plus two additional UpGuardian leave days. 18 weeks paid Parental Leave, irrespective of parenting role. Personal Leave Allowance for sick and carer’s leave. Fully remote working environment; offices available in Sydney & Hobart, with no mandate for attendance. Top-spec hardware provided to all team members. $140,000 - $160,000 a year UpGuard is a Certified Great Place to Work® in the US, Australia, UK and India, recognizing it as a leading global technology employer. 99% of team members agree that UpGuard is a great place to work. Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, protected veteran status, or disability status. For applications in the United States, we currently hire in the following states: CA, MD, MA, IL, OR, WA, CO, TX, FL, PA, LA, MO, or DC. National police history and reference checks are required. Visa sponsorship or relocation cannot be offered at this time. We may use AI tools to support parts of the hiring process (e.g., resume review). Final hiring decisions are made by humans. For more information about data processing in applications, please contact us. #J-18808-Ljbffr

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