Job Description

Marketing Customer Strategy Team Member

As a Marketing Customer Strategy (MCS) team member, you will blend strategic, analytical, and creative thinking to drive customer-centric growth for your clients. You will consult across industries, throughout the world, and on a range of topics (e.g., brand & marketing strategy, growth strategy, value proposition, innovation, and customer experience).

As a Senior Consultant, MCS, you will be a member of highly integrated case teams. Your responsibilities will include understanding client situations; conducting qualitative and quantitative research; analyzing findings to find revelatory insight about customer motivations, perceptions, and behaviors; and working with your case team to synthesize recommendations. You will contribute substantially to case delivery in terms of thinking and project management.

With a specialization in customer insight and marketing strategy, you are experienced in:

• Strategic problem solving to create meaningful and enduring impact for our clients
• Designing and executing rigorous quantitative methodologies, whether through primary research, analysis of internal customer data or model building
• Deploying creative approaches to uncover customer needs and preferences

This is an opportunity to join a talented and passionate group in developing and building some of the world's leading brands. The team-oriented environment allows for exposure to Senior Partners across the business and the opportunity to be involved in key decision-making.

In your day-to-day, you will:

• Be analytical and strategic by gathering, organizing, and summarizing information on client business strategy, industry and competitive dynamics, best practice analyses, communications audits, and customer insights to identify key implications
• Conduct in-depth interviews with client management and key stakeholders
• Support case team planning and analysis of quantitative and qualitative customer/prospect research, from discrete choice analysis to focus groups
• Quickly pick up skills and knowledge in new areas, leveraging client, firm, and external resources

Communicate and collaborate by:

• Collaborating with other consultants and designers to explore alternatives and develop thinking (e.g., brainstorming sessions)
• Contributing to the development and storyline of client presentations
• Effectively communicating with, and presenting to, both internal case teams and external client teams

Who you are:

• Knowledgeable with 3+ years excelling in a field such as strategy consulting, corporate strategy, brand strategy, brand management, innovation, or strategic planning
• Outstanding communications, writing, and interpersonal skills
• Analysis and synthesis of complex datasets through tools like SPSS, Excel, and SQL
• An analytical and rigorous approach to finding solutions and a flexibility in applying them

Passionate and driven by:

• A willingness to push your thinking, attack issues from multiple angles, and stretch yourself to provide outstanding brand ideas to clients
• An appetite for learning and wrestling with challenging topics across a diverse range of clients/industries
• A passion for problem solving, creative expression, and improving the way companies relate to customers
• Openness to travel, seeing things in new ways, and exploring new ideas

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