Job Description

Job Description

Job Description

Director of Sales & Marketing (Hotel)

Monterey Peninsula, CA

ISC’s team of Hospitality Recruiters is partnering with a leading and highly ranked luxury property on a Director of Sales & Marketing opportunity in the sunny Monterey Peninsula. We are seeking an accomplished and visionary (Hotel) Director of Sales & Marketing , coming out of the luxury/upscale hotel space, who can adeptly lead all sales, marketing, and branding initiatives. This dynamic role is responsible for developing and executing innovative short and long-term strategies to maximize revenue across all property outlets, including rooms, meetings and events, and F&B operations

The ideal Director of Sales & Marketing candidate will bring proven Director-level leadership in both (luxury) hotel sales and marketing, a passion for driving impact and disrupting the status quo, a deep technical knowledge of channels/strategies, and the ability to position the property as a premier destination in its market

100% onsite: Managing a team of 7 direct reports

Director of Sales & Marketing Responsibilities - Duties for this role include:

• Develop and implement strategic marketing AND sales plans designed to drive revenue, strengthen brand positioning, and optimize profitability across all business segments
• Direct marketing, branding, and promotional efforts to ensure consistent market presence and high visibility across digital, social, and traditional channels
• Manage day-to-day department operations, including scheduling, recruiting, budgeting, forecasting, and performance analysis
• Monitor market trends and competitor activity to determine pricing strategies that balance cost, competition, and demand
• Prepare and present accurate sales reports and marketing budgets, highlighting market share, direct sales results, and upcoming strategic initiatives
• Lead the group meetings and events (MICE) sales strategy to grow market share, build strong planner relationships, and position the resort as a preferred destination for corporate and incentive events
• Develop partnerships with key travel consortia, networks, and agencies to maximize leisure revenue and enhance visibility in target markets
• Drive proactive sales efforts, including client outreach, site visits, FAM trips, and participation in trade shows, to build lasting client relationships
• Leverage technology and analytics—including CRM systems, digital automation, and AI-driven insights—to identify new business opportunities and track ROI across channels
• Collaborate with revenue management to align group and leisure sales with pricing strategies, distribution, and demand forecasts
• Oversee creation of compelling proposals, presentations, and offers tailored to client needs, ensuring a competitive edge in the marketplace
• Evaluate performance of sales and marketing initiatives and provide actionable insights to executive leadership for continuous improvement

Director of Sales & Marketing Requirements- To qualify, you should have the following:

• 7+ years’ Director-level leadership experience in luxury or upscale hotel/resort sales and marketing
• Bachelor’s degree in Hospitality Management, Marketing, or a related field—or equivalent education and experience
• Demonstrated success in developing and executing sales and marketing strategies/leading sales and marketing teams, deep technical knowledge of channels/strategies, and driving measurable results
• In-depth knowledge of MICE, leisure, and digital marketing best practices
• Strong leadership, communication, and interpersonal skills with a collaborative, team-oriented approach
• Proficiency in CRM and revenue management systems, as well as digital marketing platforms and analytics tools

Director of Sales & Marketing Rewards- If you qualify, the company offers:

• Opportunity to lead a talented/collaborative team at a highly regarded and guest-focused property where your leadership makes a direct impact on property success
• Competitive salary, performance-based bonus, and exceptional benefit package including 80% company paid medical, dental and vision coverage; 4 weeks PTO; complimentary life insurance; complimentary long-term disability; retirement plan with 5% company match; and employee discounts on property, including golf, dining and more
• Culture is positive, small/very tight-nit, passionate team that comes together to do big shows and events
• Exciting career path opportunities, learning and growing within a strong hospitality operation in this highly visible role

How to Apply:

Please contact Jaami Clement directly at JaamiC@iscjobs.com, 888.866.6625

Referrals – Do you know someone who may be a fit?

We gladly pay $500 for referrals that result in a hire and keep all referrals confidential unless you ask us to use your name. We’re looking for a highly experienced (Hotel) Director of Sales & Marketing who can adeptly develop and execute innovative short/long-term strategies to maximize revenue across all property outlets (must have both sales and marketing luxury or upscale hotel Director experience) – whose name comes to mind? Please send referrals to Jaami Clement

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