Director, HCP Marketing Rare Renal Launch Lead Job at Otsuka Pharmaceutical Co., Princeton, NJ

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  • Otsuka Pharmaceutical Co.
  • Princeton, NJ

Job Description

  • Provide overall strategic direction and performance management for the launch, collaborating closely with executive leadership to optimize strategy and ensure maximal success.
  • Drive alignment between clinical teams and marketing efforts to effectively translate clinical data into compelling commercial messaging.
  • Partner with medical teams to develop an asset-level plan, ensuring a cohesive launch approach that integrates commercial and medical strategies.
  • Build and lead a high-performing team responsible for HCP marketing, overseeing strategy development, promotional planning, and campaign execution.
  • Collaborate with sales leadership to design a sales force structure that supports successful indication launch and growth, providing strategic direction to the field.
  • Lead cross-functional teams and strategic partners to ensure cooperation and shared responsibility in launch activities, driving overall business performance.
  • Utilize business analytics and market research to identify key insights and track brand performance, overseeing the development of pre-launch disease education initiatives.

Qualifications Required

  • 10-12 years of commercial experience in the US pharmaceutical industry, with expertise in HCP marketing, new product launches, sales, access, and market analysis.
  • Prior experience in rare disease or kidney disease commercialization
  • Demonstrated success in developing and executing marketing strategies, conducting market research, and forecasting business performance.
  • Strong leadership skills with exceptional communication, presentation, and business partnering abilities.
  • Strategic agility with the ability to analyze complex business issues, adapt to market dynamics, and establish appropriate objectives.
  • MBA or relevant graduate/post-graduate degree.
  • Up to 30% travel required based on business needs.

Preferred

  • Previous experience managing direct reports.
  • Successful track record of launching brands or indications.
  • Experience in highly competitive therapeutic areas.

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