Job Description

• Provide overall strategic direction and performance management for the launch, collaborating closely with executive leadership to optimize strategy and ensure maximal success.
• Drive alignment between clinical teams and marketing efforts to effectively translate clinical data into compelling commercial messaging.
• Partner with medical teams to develop an asset-level plan, ensuring a cohesive launch approach that integrates commercial and medical strategies.
• Build and lead a high-performing team responsible for HCP marketing, overseeing strategy development, promotional planning, and campaign execution.
• Collaborate with sales leadership to design a sales force structure that supports successful indication launch and growth, providing strategic direction to the field.
• Lead cross-functional teams and strategic partners to ensure cooperation and shared responsibility in launch activities, driving overall business performance.
• Utilize business analytics and market research to identify key insights and track brand performance, overseeing the development of pre-launch disease education initiatives.

Qualifications Required

• 10-12 years of commercial experience in the US pharmaceutical industry, with expertise in HCP marketing, new product launches, sales, access, and market analysis.
• Prior experience in rare disease or kidney disease commercialization
• Demonstrated success in developing and executing marketing strategies, conducting market research, and forecasting business performance.
• Strong leadership skills with exceptional communication, presentation, and business partnering abilities.
• Strategic agility with the ability to analyze complex business issues, adapt to market dynamics, and establish appropriate objectives.
• MBA or relevant graduate/post-graduate degree.
• Up to 30% travel required based on business needs.

Preferred

• Previous experience managing direct reports.
• Successful track record of launching brands or indications.
• Experience in highly competitive therapeutic areas.

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